Are you looking for ways to get ahead of your competitors in 2022 ? Want to know the content marketing trends you should take advantage of over the next year ? Search Engine Journal shares their content marketing trends for 2022 in this infographic .
In 2021 ,43% of marketers experienced content marketing budget increases , and 66% expect to see it rise again next year . Get ahead of your 2022 content planning with these ten trends and tips .
INSTANTANEOUS DEMAND
The Demand For Quality , Relevance and Trustworthiness In Content . Consumers will continue to demand rapid response and results to meet their changing expectations .
CRITICAL FOCUS ON INTENT
A Renewal and Intense Focus On Understanding Consumer Intent . Understanding not only what people are searching for but why is essential in planning and crafting content that speaks .
DIRECTIONAL DATA
The Need For More Intelligent , Data – driven Content Planning and Documentation . Savvy marketers are moving beyond using last year ( or even last month’s ) performance insights as a roadmap going forward .
SEARCH AND THE SERPS
Further Alignment With SERPs and Google Guidelines . Be aware of the many opportunities you have to appear at the top of the search rankings , aside from the traditional blue link results .
CONTENT PROLIFERATION
The Proliferation Of Content Across Voice , Video , And Visual Via Mobile and Social . In 2022 , challenge yourself and your team to really think about the ways your stories and information are being presented .
REAL-TIME REALITY
Growth In The Importance of Real-time Insights And The Provision of Experiences . Real-time monitoring and insights reveal changes that could impact your content in the moment so you can take action before it interrupts the customer’s experience .
AUTONOMOUS ACTION
The Rise In Dynamic Content Creation And Autonomous Action . Explore technologies that are able to identify immediate content opportunities and help with real-time optimization , automation and personalization .
AR / VR AND AUDIO FUSION
Further Integration Of Formats Such As AR and VR , Audio and Text . The merging of content formats will help audiences connect formats and will help audiences connect more deeply with stories . When consumers read and also see , hear , or even smell and touch , their emotional reaction to that content is much stronger .
STORYTELLING BALANCE
Balancing The Art And Science Of Storytelling . Smart marketers will learn to capitalize on the efficiencies and intelligence of machine learning and AI without sacrificing the empathy that drives the best content home in the hearts of their audience .
ACCOUNT BASED ALLIANCE
The Integration Of Content Into Account Based Marketing (ABM) . Consumers are looking for seamless transactions and won’t put up with disconnection between what they’ve already learned or done through marketing content and the experience they have with sales .