Keywords are the building blocks of optimizing a website, thus it involves a multi-layer process to do keyword research and analysis. Using appropriate keywords is the formula to succeed in ranking your website higher .
Keywords Specific to Your Business
Align keywords to your brand and brand value and business offering .
Research Keyword Related Terms
Get suggestions related to your niche keyword by searching your keyword on Google .
Add Short Tail and Long Tail Keywords
Use long tail keywords that are less competitive and stand a better chance of ranking your website higher .
Keywords Ranking Analysis
List out all keywords that you’ll be using and check their rank .
Time Frame to Rank Keyword
Use keywords that take less time to rank , this varies on competitiveness of the keyword etc..
Where to add Keywords
Wisely add keywords in title tag , meta description and meta keywords tag and content .
Add Back Link to the Keywords
Link back your keywords to a relevant page or landing page or any blog improves website rank .