Need to create engaging emails? Here are a few items to consider to help you seduce and engage your audience.
1.CREATE A TOPIC
All content for your email blast should be focused on a chosen topic- helping to keep the attention of your audience.
2.KEEP IT 90/10
You’ll want the newsletter to be 90% educational and 10% promotional. It’s not about you, it’s about helping your audience solve their problem.
3.CREATE AN ENGAGING SUBJECT LINE
Don’t be boring. Give your audience a reason to click. Offer incentive and get their attention.
4.PRIORITIZE YOUR CTA’S
Again, keep it focused. Choose which piece of content you want to get the most attention and then offer the others as options for the reader to explore should they have time.
5.KEEP IT SHORT AND TO THE POINT
You want the reader to click through, so don’t keep them lingering with long copy and cluttered design. Let white space be your friend.
6.USE PROPER ALT TEXT
Sometimes images don’t appear in an email – and it’s usually due to the reader. Alt text will appear when images don’t-driving your reader to click.
7.MAKE UNSUBSCRIBING EASY
Creating an easy path to unsubscribing from your email allows you to maintain an active and engaged subscriber list and help minimize marked SPAM.
8.DON’T CREATE ‘SPAM’ SENDER INFO
Try to make your email more personable. Provide an From name and email address that doesn’t seem robotic or spammy.
9.CREATE A PHOTO CONNECTION
If you’ve decided to use images, make sure they speak to the content. Having an image which ties to the content helps create a connection for the reader and will assist in creating better engagement.
10.TEST BEFORE YOU SEND
Make sure you catch any errors ahead of time. Check your copy, links, images. Sender information and lists. And make sure you test it on mobile. Please! This will help you retain a healthy email subscription list.