5 Essential Skills Marketers Need to Succeed This Year .
Digital Advertising
With advanced analytics and robust content at their fingertips . Optimized digital marketing programs are able to fuel targeted campaigns – position them for heightened digital advertising efforts in 2020 .
Social Marketing
Marketing leaders expect to spend the most time and resources on social media in 2020 .
Website Design / Development
In the digital age , your website is the face of your brand . It requires continuous investment to deliver the best user experience possible . Optimized digital marketing organizations list their website customer experience as their top financial investment areas for 2020 .
Content Development
More than half of B2B buyers rely on content to research their buying decisions-and 47% want to view three to five pieces of content before engaging with a sales rep. ‘Robust high quality content programs drive an organization’s ability to personalize a customer’s experience .
Mobile Marketing
Mobile ads mobile appsGPS tracking capabilities – there is no shortage of opportunity that mobile technology presents to marketers . Knowing where to invest to reach your audience requires functional and technical skill sets .