Marketing has changed a lot . So has the skill set marketers need to perform the job well .Here are the 8 Essential Skills to Become Ridiculously Good at Marketing .
- Agility + Ability to Adapt
Businesses are going to change and move forward with or without marketers who can’t keep up . Being able to come up with solutions to problems by thinking outside of the box and navigating an ever-changing environment is crucial . Embrace a growth mindset .
- Cross-Cultural Generational Collaboration
The workforce is becoming increasingly culturally diverse in addition to the younger generations becoming a part of it . The ability to adjust to and collaborate with different cultures and generations is imperative .
- Digital Mindset
Understanding technological change and using the power of technology to think ahead and improve performance in a digital world .
- Strategic Thinking
Analyzing data to think critically , understand the market , and practice logical and strategic reasoning . Having good judgment to make strategic and intelligent business decisions that move the needle .
- Leadership + People Management
Being able to mentor , motivate , and develop skills of employees . If you want to progress your career into a leadership role , you must know how to successfully guide people toward success and make bold decisions during tough times .
- Social Emotional Intelligence (EQ)
Capacity to understand , connect , communicate and empathize with people across different business functions and cultures . Having emotional intelligence when it comes to determining the deeper meaning of other’s reactions .
- Complex Problem – Solving
Technology can make decisions and work more complicated , making complex problem solving skills critical . The ability to translate data into meaningful concepts and drive data based decisions will be increasingly important .
- Storytelling
Ability to craft unique , compelling stories and develop content for various media channels to reach and connect with the target audiences . The integration of creative and strategic thinking will be more important than ever in the future of marketing .