Best Free SEO Tools

Technical SEO

  • Google Search Console: Gain insights into your site’s organic performance, check for manual actions.
  • Google PageSpeed Insights: Analyze your site speed and get suggestions for speed optimization.
  • SEMrush Site Audit: Technical SEO auditing for up to 130 website issues. Screaming Frog SEO Spider: Crawl up to 500 URLS for insights into technical issues.

Link Building

  • Hunter: Find the correct email address for outreaching prospects.
  • HARO: Receive and respond to requests for sources and quotes from journalists.
  • Streak: Track your outreach emails and tailor your campaign follow-ups and re-pitches.

On-Page SEO

  • SEMrush On-Page SEO Checker: Get ideas to implement and improve your web pages ranks.
  • Rank Math: WordPress SEO plugin to help you run a fully optimized WordPress site.
  • Yoast SEO: WordPress plugin for managing your on-page optimization.

Tracking, Analytics and Reporting

  • Google Analytics: Get an in-depth analysis on your website visitors and their behavior.
  • Google Data Studio: Visualize your SEO reports with interactive dashboards.

Other tools

  • SEMrush Sensor: Track SERP volatility.
  • Panguin Tool: Check your traffic
  • performance against algorithm updates.

Local SEO

  • Google My Business: Claim your business listings and appear on local SERP features.