The Modern Marketer
A modern marketer is like a jack (or jill) of all trades, having to be flexible, adaptable, and knowledgeable in more areas than one. Here are some of the most sought-after marketing skills that a marketer needs to stand out from the crowd in 2018. HARD SKILLS Analytics Maneuvers her way around a large set […]
8 Simple Steps To Search Engine Optimization
1. KEYWORD RESEARCH You have to find out how people would search Google for your offer. You can start by using the Google Adwords Keyword Research Tool to find out how many people actually search for specific terms. 2. KEYWORD RICH DOMAIN Once you find out what terms people are searching for, try to get […]
SEO Checklist: Pre & Post-launch
PRE-LAUNCH While your website’s aesthetics are important, how your website functions is just as crucial – and not just for your customers but for the SERPs, too. Here’s your pre-launch technical SEO checklist. 1. YOUR WEBSITE’S SPEED Check that your website can handle a lot of traffic, especially if you are expecting a lot of […]
How to Create Engaging Emails
Need to create engaging emails? Here are a few items to consider to help you seduce and engage your audience. 1.CREATE A TOPIC All content for your email blast should be focused on a chosen topic- helping to keep the attention of your audience. 2.KEEP IT 90/10 You’ll want the newsletter to be 90% educational […]
LOCAL SEO RANKING
How to get it right? Google My Business Account 1. Add a long and unique description 2. Choose the correct categories. 3. Add multiple photos Consistency in Personal Details Make sure that you are using the exact same details across all your listings, you will be doing yourself a great favor! Online Reputation Management Now […]
Impact of Customer Service in Business
What is the importance of customer satisfaction? Impact of customer service in Business. 1. Dealing with Complaints The efficiency with which your brand handles complaints and feedback reflect brand value. 2. Brand Reputation Nothing is better than a happy and satisfied customer to help you maintain your brand image 3..Reflects your Brand Customers get a […]
9 CHATBOT TRENDS TO LOOK FOR IN 2022
With a significant innovation potential, here’s a quick rundown at the chatbot industry trends we may witness in 2022. Payments via Chatbots Connecting with the payment infrastructure gives chatbot enough data that enables you to promote conversation-driven upselling to your users. The same can be used to provide updates about a user’s transaction data, payment […]
Best Free SEO Tools
Technical SEO Google Search Console: Gain insights into your site’s organic performance, check for manual actions. Google PageSpeed Insights: Analyze your site speed and get suggestions for speed optimization. SEMrush Site Audit: Technical SEO auditing for up to 130 website issues. Screaming Frog SEO Spider: Crawl up to 500 URLS for insights into technical issues. […]
Importance of Optimizing your Website
Know the importance of optimizing your website to generate more traffic, leads & rank better on Google Importance of SEO Search engine indexing Search engines love to index optimized websites and rank them higher. Increased website traffic An optimized website ranking at a good place on search engines drives more traffic as compared to the […]
TIPS TO IMPROVE YOUR GOOGLE ADWORDS ROI
Stop Wasting Money! 9 Tips to Improve Your Google Ads (Specifically Google Adwords) ROI 1. Understand Searcher Intent When creating search campaigns It’s vital to choose keywords that make sense for a searcher of your product, not necessarily ones related to your product, if you can relate the intent behind the search term. you’ll be […]