Content Marketing B2B v. B2C

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While there are some similarities in the content marketing tactics used by business to business (B2B) and business to consumer (B2C) marketers, there are also some key differences. To be effective, content must target the right customer on the right platform with the right message. Identifying Prospects of B2B marketers don’t have effective processes in […]

DIGITAL MARKETING IN 5 STEPS

Digital-Marketing

Digital marketing can be confusing, but understanding the process is simple and repeatable. Start your successful digital marketing campaign with these five steps.

10 USABILITY HEURISTICS

Usability

Visibility Show system status, tell what’s happening Mapping Use familiar metaphors & language Freedom Provide good defaults & undo Consistency Use same interface and language throughout Error Prevention Help users avoid making mistakes Recognition Make information easy to discover Flexibility Make advanced tasks fluid and efficient Minimalism Provide only necessary information in an elegant way […]

15 Simple Rules Of Content Marketing – For Your Business.

content-marketing

PLAN AHEAD: You will have to plan your Content strategy, all of your posts (social media posts, blog posts…), and well practically everything you do. POST UNIQUE CONTENT: You will have to put some work into your content. Plus your audience wants to get to know YOU. So share your story, what you have learned, […]

TOP 7 TYPES OF SOCIAL MEDIA CONTENT

social media content

STORY POSTS Story posts do very well in any business or niche. That’s because your audience will get to know, like and trust you. VALUE AND KNOWLEDGE You will first have to give value to your audience before they even consider buying from you. POLL QUESTIONS From my experience, poll questions are the best for […]

HOW TO ACE AN INTERVIEW

How-To-Ace-an-Interview

_____________________________________________________________________________________________ Job interviews aren’t fun for anyone. Everyone feels the same sense of delight when you find out that an employer wants you to come in for an interview, but soon the nerves kick in. _____________________________________________________________________________________________ We’ve created a fact sheet of tips to help you ace that interview. KNOW YOUR FACTS Do your research! […]

13 Best – Kept Resume Secrets

Resume-3

Ensure that everything listed on your resume correlates to the job you are applying to. 2. Your resume should be either one page or two full pages. 3. Your resume should include at least 5 keywords from the job description. 4, The font on your resume should be easy to read and not to small […]