While there are some similarities in the content marketing tactics used by business to business (B2B) and business to consumer (B2C) marketers, there are also some key differences. To be effective, content must target the right customer on the right platform with the right message.
51%
Identifying Prospects
of B2B marketers don’t have effective processes in place to evaluate the quality of their leads.
64%
Identifying Prospects
of B2C marketers don’t have effective processes in place to evaluate the quality of their leads.
58%
Email Marketing
of B2B marketers rate email marketing as their most effective marketing strategy.
63%
Email Marketing
of B2C marketers rate email marketing as their most effective marketing strategy.
39%
Content Creation
of B2B marketers rate content creation as the most difficult tactic to execute
46%
Social Media
of B2C marketers rate social media as the most difficult tactic to execute.
83%
of B2B marketers use LinkedIn, making it the top social media site used by B2B companies.
90%
of B2C marketers use use Facebook to distribute content
67%
Blog Content
more leads per month are generated by B2Bs that blog than those who don’t
88%
Blog Content
more leads per month are generated by B2Cs that blog than those who don’t