An executive summary is a short description describing what your business is about. How to Write an Executive Summary for Your Business Plan
1. EXECUTIVE SUMMARY
A one page nutshell of your mission, your vision and your purpose.
2.TARGET MARKET
Who are your products/ services intended for? Send a survey to gather demographics and budgets.
3. OPERATIONS
How are you going to run your business? Determine the most efficient way to get the job done.
4.MARKETING PLAN
How will you get your products/services in front of ideal clients? How will you communicate your message?
5. COMPETITORS
Define your competitors. their strengths & weaknesses. Determine competitive advantage.
6. HUMAN RESOURCES
Will you need additional staff to run your business? Also list down what skills you need to have.
7.VENDORS/SUPPLIES
Will you require outside sources or projects to operate? What about the supplies that you will be using on a regular basis?
8.FINANCIAL PROJECTIONS
How much money do you need to start/run the business? Determine the profitability of the company.