CHARACTERISTICS
Age, Income, interests, hobbies
What is their name?
What age are they?
What is their profession?
Do they enjoy learning new things?
Are they tech-savvy?
NEEDS
Painpoints we solve
How is their job measured?
What is their biggest challenge?
What motivates them?
BEHAVIOUR
Where do they buy? Spend? How often
Are they an innovator or do they go with the flow?
Are they motivated by what others think of them?
VALUE
How valuable? Triggers for buying?
What factors drive them to make a purchase?
Are they careful with their money?
What objections do they have to your product/service?
COMMUNICATIONS
How do they research? Social media used? Tone?
